The 8 Best Alternatives to Mogu in 2026

Mogu is a tool for creating travel proposals and itineraries. If you have arrived here looking for an alternative to Mogu, it is likely that the reason is not related to the quality of the tool itself, but rather to where the bottleneck has shifted.

The reasons usually fall into three categories. First: the proposal looks great, but you send twenty a month and have no idea what happened to twelve of them. Second: you have been adding tools—one for the itinerary, another for email, a spreadsheet for margins—and now you spend more time syncing them than selling. Third: the paperwork. You need to issue a package travel contract (required under Spanish law), collect a deposit, and track deadlines, and that is not the job of an itinerary editor.

If you identify with the first, you might not need to change tools, but rather add tracking. If you identify with the second or third, the change you are looking for is not of editor: it is of architecture. These are very different decisions, so it is best to know which one you are making before requesting demos.

A disclaimer, as we find it more useful than any table: in this article, we will not claim the exact price, language availability, or missing features of another brand's product. We cannot verify it, it changes with every version, and if you know any of those tools and see that we are lying, you would be wise not to believe what we say about our own.

What we can do are two honest things. One: group the alternatives by type of tool, because each type solves a different part of the job and that classification is verifiable—every product publicly states what it does. Two: tell you in detail and without fluff what Manglar does, which is the only thing we have the authority to claim.

Before the list, here are the criteria. Take them to every demo, including ours, and ask them to show you these on screen using one of your own cases, not a factory example:

Manglar is a CRM designed for travel agencies, and the digital proposal is just one piece of it, not the entire product. From a single dashboard, you manage contacts, opportunities, team tasks, and, of course, create digital proposals with your branding that the client opens on their mobile like a website.

What changes compared to using a standalone editor is that the proposal is linked to the pipeline. When the client opens it, you receive a notification and the system generates a follow-up task; when they accept, the booking and the contract are created from the same data, without re-typing anything. You can include flights, hotels, activities, and payment links without leaving the file.

What it includes, specifically and without fluff:

• Contracts with digital signature generated from the booking, with the content required by Spanish package travel regulations.
• Payments with Stripe, PayPal, and Redsys starting from the Business plan, with partial payment control.
• Automation engine for follow-ups, task assignment, and stage changes.
• Email marketing segmenting by tags, stage, travel type, or actual client spend, connecting your Brevo, Mailchimp, or Mailrelay account.
• Margin per file with the net of each supplier, and agent commission control.
• Traveler portal, Before You Go guides, and real-time flight tracking.

The prices are published: Starter €39/month, Business €89/month, and Professional €199/month, with a 30-day trial of the Business plan without a credit card and no lock-in. It is the logical choice if your problem is not just the design of the proposal, but everything that happens before and after.

2. Other proposal and itinerary editors

This is the same family as Mogu: tools whose stated goal is for the itinerary to be visually appealing, with maps, galleries, and a well-presented day-by-day travel plan. Travefy is another common name in this category.

Who it makes sense for: boutique agencies with few bookings per month whose bottleneck is the presentation and who have the rest of the process under control. If you are changing editors because you don't like the current one aesthetically, it is a perfectly reasonable and inexpensive decision.

What this category doesn't solve: by definition, an editor edits. Commercial follow-up, the contract, and payment will continue to live wherever they live today. This is not a defect of any specific product: it is the limit of the tool type.

3. Tour operating and receptive platforms

This includes systems that present themselves as production software for tour operators and receptive agencies, such as Moonstride or Tourwriter. Their domain is service contracting, proprietary inventory, and production operations.

Who it makes sense for: if you contract directly with hotels and transport providers, build your own product, and resell it, this is your type of tool and no commercial CRM can replace it.

What to look for: if you are an outbound agency and your day-to-day is selling wholesale packages, check how much of the tool you are actually going to use. Paying for a production system when you don't produce is the most expensive mistake on this list.

4. General-purpose CRMs

Salesforce, HubSpot, or Pipedrive are horizontal CRMs: they are built to serve companies in any sector and to adapt to each one's process. They are powerful precisely because they don't assume anything.

Who it makes sense for: agencies within a group that already uses one of them, or with someone—internal or external—who is in charge of configuring and maintaining it.

What to ask: who builds the logic of the travel file, how much that construction costs, and who updates it when your operations change a year from now. We delve into this in our article on generic CRM vs. tourism-specialized CRM.

5. Management and billing suites for SMEs

Tools like Holded cover billing, expenses, and accounting for a company in any sector. It is a category that many agencies already have, and for good reason.

Who it makes sense for: for handling the company's accounts, which is no small feat.

What this category doesn't solve: the unit of work for a billing suite is the invoice; that of an agency is the file, with its supplier net, deadlines, and the special tax regime for travel agencies. If you end up adding invoices by hand to know what a trip left you, that is the symptom.

6. Task and project managers

Trello, Asana, or Notion organize team work with boards, assignees, and dates. They are quick to learn and cost little.

Who it makes sense for: teams that need to see the status of many files at a glance and coordinate without stepping on each other's toes.

What this category doesn't solve: a board is a layer on top of your operation, not the operation itself. It works as long as someone feeds it manually; when it stops being fed, the board lies. We cover this in depth in task management in travel agencies.

7. Traditional documents plus electronic signature

The well-executed homemade setup: a document laid out with a design tool, exported to PDF, and signed with an electronic signature platform. It is more common than it seems and there is nothing shameful about it.

Who it makes sense for: agencies with very few operations per month or those just starting out that need to spend zero.

What you assume: each piece of data is typed several times—quote, contract, invoice—and every time it is typed, it can fail. You also lose the information on whether the client has opened the document, which is exactly what tells you when to call.

8. Excel and your own templates

The eighth alternative is not to change tools and organize the one you already have: a decent quote template, a file control log, and a follow-up routine in the calendar.

Who it makes sense for: if you do less than a handful of files per month, the software will not pay for itself. Organizing the process by hand is the right decision.

When it stops working: when the second person starts touching the same files. From then on, the problem is no longer one of order, but of versions. We talk about this in alternatives to Excel for agencies.

After reading eight options, the temptation is to request eight demos. Don't do it: you will end up with eight brochures and no decision. Do this instead.

1. Locate the bottleneck. Write in one sentence where you lose time or money: "I send quotes and I don't know what happens to them," "it takes me two hours to build each proposal," "I don't know how much I earn per trip." That sentence rules out five of the eight categories.
2. Test with a real case. Take your last complicated quote—the one for the group with the rooms changed at the last minute—and build it entirely in each finalist. Time it and count how many times you leave the tool to look for data.
3. Ask about the exit before the entry. Can you export your clients and files if you leave one day? If the answer is not a clear and quick yes, take note.
4. Add up the real cost. Subscription fee, implementation, migration, and the hours of the person who will maintain it. Compare that total with what you pay today for the separate tools you already have; often the surprise is there.

And one last idea, perhaps the most useful in the whole article: do not change tools during high season. The best migration is the boring one, done in a quiet month, with clean data and a date after which new files are no longer opened in the old system.

If you want to see how Manglar handles one of your cases, you have a 30-day trial of the Business plan without a credit card, or you can request a half-hour demo where we review your current workflow. If there is something we don't do, we will tell you: it is cheaper for both of us than discovering it in month three.